Portfolio

Barking & Dagenham College, Summer Campaign

Challenge

Barking & Dagenham College was facing low enrollment and needed to significantly strengthen its marketing efforts to reach and convert prospective students. The goal was to build a campaign with real visibility across the local area, spanning multiple out-of-home formats, while ensuring all college communications were accurate, on brand, and positioned to drive applications.

Result

I managed the full deliverables of the 2022 summer recruitment campaign, producing a complete suite of out-of-home advertising across formats including bus rears, supersides, 6-sheets, 48-sheets, and digital advans, all prepared as print-ready files within established brand guidelines.

The campaign contributed to a significant increase in student enrollments for the college. I also designed and produced a 24-page student guide for the 2023/24 enrollment season, working closely with the Executive and Senior Leadership Team to ensure all content was accurate and current, streamlining the guide from previous editions and transitioning to recycled paper stock to reflect a more sustainable approach.